Variables that can be used in any transactional email

Variable	Description
{{store url=""}}	Store website address.
{{var logo_url}}	URL of store logo
{{var logo_alt}}	Alternative text for store logo if image is unavailable.
{{var store.getFrontendName()}}	Store name (as defined in system configurations)
{{var store url="customer/account/"}}	Web address of customer accounts page.
{{config path='trans_email/ident_support/email'}}	Support email address (as defined in store configuration)
{{config path='general/store_information/phone'}}	Store phone number (as defined in store configuration)
{{config path="general/store_information/address"}}	Store address (as defined in store configuration)
{{store url="adminhtml/system_account"}}	Link address for admin login page.

New Order (and New Order for Guest)

Variable	Description
{{htmlescape var=$order.getCustomerName()}}	* For New Order only, Name of customer as defined in Customer Information for order
{{var order.increment_id}}	Order identification number.
{{var order.getCreatedAtFormated('long')}}	Date and time this current order was created
{{var order.getBillingAddress().format('html')}}	Complete billing address for HTML emails
{{var payment_html}}	Payment method (formatted for HTML emails)
{{var order.getShippingAddress{}.format('html')}}	Complete shipping address for HTML emails
{{var order.getShippingDescription()}}	Shipping method for order
{{layout handle="sales_email_order_items" order=$order}}	Displays line items, SKU number, qty, subtotal, and total order information.
{{htmlescape var=$order.getBillingAddress().getName()}}	* For New Order for Guest only, Name of customer as defined in Billing address for the order

New Invoice (and New Invoice for Guest)

Variable	Description
{{htmlescape var=$order.getCustomerName()}}	*For New Invoice only, Name of customer as defined in Customer Information for order
{{var invoice.increment_id}}	Invoice identification number
{{var order.increment_id}}	Order identification number
{{var order.billing_address.format('html')}}	Billing address as per order information (in HTML format)
{{var payment_html}}	Payment method formatted for HTML emails.
{{var order.shipping_address.format('html')}}	Complete billing address formatted for HTML emails
{{var order.shipping_description}}	Shipping method for order
{{var comment}}	Comments that have been noted with the invoice. Only shown when you checkmark the checkbox “Email copy of invoice" and checkmark "Append comments".
{{htmlescape var=$billing.getName()}}	* For New Invoice for Guest only, Customer name as defined in billing information for order.

New Shipment (and New Shipment for Guest)

Variable	Description
{{var shipment.increment_id}}	Shipment identification number.
{{var order.increment_id}}	Order identification number.
{{var shipment.increment_id}}	Shipment identification number.
{{var order.billing_address.format('html')}}	Complete billing address formatted for HTML emails
{{var payment_html}}	Payment method formatted for HTML emails.
{{var order.shipping_address.format('html')}}	Complete shipping address formatted for HTML emails.
{{var order.shipping_description}}	Shipping method.
{{htmlescape var=$billing.getName()}}	* For New Shipment For Guest only, Customer name as defined in billing information for order.
{{var comment}}	Comments that have been noted with the shipment. Only shown when you checkmark the checkbox “Email copy of invoice" and checkmark “Append comments".

New Credit Memo (and New Credit Memo for Guest)

Variable	Description
{{htmlescape var=$order.getCustomerName()}}	* For New Credit Memo only, Customer name (as per order information)
{{var order.increment_id}}	Order identification number
{{var order.getStatusLabel()}}	Current status of the order.
{{var comment}}	Comments (if any) that were left with the credit memo. Displayed when checkboxes "Email copy of credit memo" and "Append comments" are checkmarked.
{{htmlescape var=$billing.getName()}}	* For New Credit Memo For Guest only, Customer name as defined in billing information for order.

Order Update (and Order Update for Guest)

Variable	Description
{{htmlescape var=$order.getCustomerName()}}	* For Order Update only, Customer name (as per order information).
{{var order.increment_id}}	Order identification number
{{var order.getStatusLabel()}}	Current status of the order.
{{htmlescape var=$billing.getName()}}	* For Order Update for Guest only, Customer name as defined in billing information for order.

Shipment Update (and Shipment Update for Guest)

Variable	Description
{{htmlescape var=$order.getCustomerName()}}	* For Shipment Update only, Customer name (as per order information)
{{htmlescape var=$billing.getname()}}	* For Order Update for Guest only, Customer name as defined in billing information for order
{{var order.increment_id}}	Order identification number
{{var order.getStatusLabel()}}	Current status of the order

Store Credit Update

Variable	Description
{{var name|escape}}	Name of the customer whose credit has been updated.
{{var balance}}	Store credit balance.

Contact Form

Gift Card Account Sent from Edit Page

Variable	Description
{{var data.name}}	Name (from the name field in the contact form)
{{var data.email}}	Email Address (email field in contact form)
{{var data.telephone}}	Phone Number (phone number field in contact form)
{{var data.comment}}	Comments (comment text box in contact form)

Variable	Description
{{var name|escape}}	The name on the gift card.
{{var code|escape}}	The gift card code. This code is typed in at checkout to use the balance on the gift card for an order.
{{var balance}}	The balance on the gift card.

Gift Card Account Sent from Gift Card

Variable	Description
{{var name|escape}}	The name on the gift card.
{{var code|escape}}	The gift card code. This code is typed in at checkout to use the balance on the gift card for an order.
{{var balance}}	The balance on the gift card.
{{var store.getFrontendName()}}	Store name
{{var sender_name_with_email|escape}}	Name and email address of the gift card sender.
{{var giftcards}}	Gift card code(s) -- can be more than one.
{{var gift_message|escape|n12br}}	Message from the sender included with gift card(s).

Send Product to a Friend

Variable	Description
{{var name}}	Name inputted in "send product to a friend" form
{{var product_url}}	Link address of the product
{{var product_name}}	Name of the product being sent
{{var message}}	Message included in "send product to a friend" form

Share Wishlist

Variable	Description
{{var customer.name}}	Name of customer sharing the wishlist.
{{var message}}	Message included by customer when sharing wishlist. (In wishlist sharing form)
{{var items}}	Items in the wishlist.
{{var viewOnSiteLink}}	Link to view wishlist directly on website.

Newsletter Subscription Confirmation

New Account

Variable	Description
var subscriber.getConfirmationLink()}}	Newsletter subscription confirmation link. User must click this link to confirm their subscription.

Variable	Description
{{var customer.name}}	Name of customer
{{var customer.email}}	Email address / login for the customer account.
{{htmlescape var=$customer.password}}	Password for new customer account.

New Account Confirmation

Variable	Description
{{var customer.name}}	Name of customer
{{var customer.email}}	Email address / login for the customer account.
{{htmlescape var=$customer.password}}	Password for new customer account.
{{store url="customer/account/confirm/" _query_id=$customer.id _query_key=$customer.confirmation _query_back_url=$back_url}}	Account confirmation key -- link address that customer must click to activate their account.

New Account Confirmed

Variable	Description
{{var customer.name}}	Name of customer
{{var customer.email}}	Email address / login for the customer account.
{{htmlescape var=$customer.password}}	Password for new customer account.

New Administrative Password

Variable	Description
{{htmlescape var=$user.name}}	Name of administrator.
{{htmlescape var=$password}}	Password of administrator.
{{var user.name}}	Administrative user name.

New Password

Variable	Description
{{htmlescape var=$customer.name}}	Name of customer.
{{htmlescape var=$customer.password}}	Password of customer.

Task Notification

Payment Failed

Variable	Description
{{var message}}	Message/content of a new task. (i.e. Import customers task, Refresh search index task)

Variable	Description
{{var reason}}	Reason for payment failure.
{{var checkoutType}}	Checkout type.
{{var customer}}	Customer name
{{var customerEmail}}	Customer e-mail address
{{var items}}	Line items in the shopping cart order.
{{var total}}	Total order amount.
{{var billingAddress.format('html')}}	Complete billing address for HTML emails
{{var shippingAddress.format('html')}}	Complete shipping address for HTML emails
{{var shippingMethod}}	Shipping method
{{var paymentMethod}}	Payment method
{{var dateAndTime}}	Date and time order was made.

Product Alerts Cron Error

Variable	Description
{{var warnings}}	Warnings generated by cron for product alerts.

Product Price Change Alert & Product Stock Alert

Variable	Description
{{var customerName}}	Customer name.
{{var alertGrid}}	Grid of product alerts.